GHD Celebrates Their 10 Years Anniversary

We are now firmly into the year 2010 and this year marks the 10 year anniversary for just one of worlds best loved brands of hair hair straighteners - GHD. It is a little crazy to know think that a decade has transpired since the launch of the now iconic GHD straighteners, that are loved by hairdressers and customers over the UK and now the rest of Europe and the World. They were able to succeed, as the marketplace lacked any real quality hair straighteners.

Previous brands had gone for the cheap and cheerful build and look and many of these product were low quality and failed to deliver the desired results people wanted.GHD was a brand which changed the world of hairdressing and the way people styled their hair, to the established and predominant power in professional hair styling, GHD hair straightener stylers have basically been the story of the past 10 years. However, as GHD starts to write the story of its second decade it is becoming increasingly clear that the brand has hit a crossroads that it'll have to successfully negotiate to be able to carry on being the best hair straightening iron brand in the world.

With GHD being a established product and operating in a marketplace and industry sector that is now growing at a slower rate, as the product has been available for while now, can the GHD brand carry on its dominance in the next 10 years? And can it hold of the challenge from some newcomers to the marketplace?One of the main aims and objectives of the GHD brand was to try and establish themselves as a luxurious product in a industry that at the time did not have one - well not in terms of hair straighteners anyway. To be thought of in the same ballpark ghd,best hair straighteners as the major designer and perfume brands such as Armani, as well as the most exclusive hair care brands, like Kerastase.

In several ways they have succeeded, however the answer to being a super brand is to be able to evolve whilst staying true to your to where the company began in the industry and what made it so great for all these years.When GHD first started out in the business, they formed a strategic alliance with hairdressing salons and hairdressing. This enabled them to establish themselves as a salon only professional hair product, as opposed to a product which was just endorsed by one specific celebrity hairdressers like other brands have done.

It will be quite interesting indeed to see where the GHD brand does in the next 10 years. It is our opinion, that they will need to continue to innovate, although not lose track of its core value and brand identity - that is ghd ireland a salon standard item available in hairdressing salons and used by hairdressers.In 2009 saw the release of one of the most interesting GHD competitors, Cloud Nine Hair hair straighteners, which has been setup by the original founders of GHD, who have also employed the original marketing firm to help launch the product in the UK and I guess later across the globe.

It is hard to say at this point in time, if Cloud Nine can really mount a serious challenge to the GHD brand. It will be very interesting to see what GHD offer us in 2010 in terms of a 10 year anniversary offer. Each year, they bring out something new, like a limited edition gift set or bundle product set. Seeing as we have now hit the 10 year mark, I am hoping we will be treated to something extra special.